(jiří macek) Shay Alkalay and Yeal Mer, whom we had an opportunity to meet at Designblok Prague in October, have implemented a limited edition of flooring for the British brand of Established and Sons. Even though the project was originally designed for their installation at the Design Miami exhibition at Art Basel this year, it unexpectedly turned into a product for end customers, making the issue of flooring a brand new topic.
The flooring incorporated into the Limited range, through which Established and Sons regularly present exceptional projects from the field of furniture design, had its premiere at the Frieze Art Fair this year. Thus, Raw Edges and Established and Sons have followed up their collaboration from the previous year when they presented the Stack dresser at Design Week in Milan. While the dresser upset its own silhouette with the motion of its drawers, the Wall to Wall flooring plays a new game with space. Parquets, offered in a range of 15 color shades, enable the user to transform a floor into an impressive mosaic or a spring meadow, enhancing the space simply with individual colors while, at the same time, preserving the structure and quality of the parquet floors. By the way, this simple idea, along with its totally unexpected effect, demonstrates why Shay Alkalay and Yeal Mer are considered to be the most interesting young designers who currently work in London. They modestly open one door of contemporary design after another, pushing concepts toward ordinary needs and purely decorative forms toward more profound questions and images.
Wall to Wall, design: Raw Edges, Established and Sons