(jiří macek) The Transformation table, designed by the Swedish studio of Front for Established and Sons, is at first sight just a minimalist, refined, delicate, rounded, layered, wooden, flower table or shelf. As if that was not enough, one can turn a part of the table through an angle of 180 degrees and discover a brand new world determined solely for the user.
A long time ago, we had an opportunity to admire their furniture pieces created by nature – decorations made by woodworms and mouse teeth and bushes transformed into armchairs. When was it? Four, no, five years ago. Today, the Swedish designers from the studio of Front rank among the international figures and prominent designers who surprise not only with their beautiful offerings listed in catalogues of the leading world companies, but also at exhibitions of contemporary design. Their conceptual thinking has been reincarnated into specific products without losing any of its complexity and unveiled perspective. The Transformation table is nothing but a little box full of happiness. Furniture design that leads to other furniture pieces - the reincarnation of one product into another one - a tendency in design that I have always found somewhat foreign, lest I forget futuristic residential cells and Murphy beds. However, it makes sense through the interpretation by Front. It is an intimate space with secret drawers (like a jewel box) and place for writing. It is beautiful indeed.
The British brand of Established and Sons presented the Transformation table at Design Week in Milan as part of its entire 2010 collection. However, the tour of their new pieces does not end here. Products by Established and Sons can be found at Konsepti in the Czech Republic.