Jan Čapek: A Beam of Magnesia Waves

(jiří macek) In case you got soaked in the rain this morning, I have some good news for you: There are many more delicate forms of water. Even though Magnesia mineral water recently introduced its proactive herbal version of the liquid, it was Jan Čapek who directed it to a place among the elite water companies with a brand new bottle design.

“It was a long work. There are two planes to Magnesia. The traditional one - I would say, an almost conservative one - and the active one, the magnesium one. In Karlovarské, everyone tastes the mineral waters in different ways. Therefore, it took me some time to find an intersection,” explains Jan Čapek, who has designed bottles for both Mattoni and Mattoni Sport for which he has been nominated for the Design of the Year award of Czech Grand Design several times. At first sight, one can see that he applied this experience on the Magnesii PET bottle. However, he did not have to learn the technology of production this time, pushing its possibilities one step further. Čapek adds, “The most important thing for me was to give a true picture of its character. So I combined elements that mutually complement and strengthen one another, much like the qualities of water. The basis was a beam of waves in a considerably vertical composition that symbolizes self-confidence and power. Energy rises and attracts the grip lines that follow the main flow and unexpectedly tilt into a dramatic diagonal. The element of the diagonal grip has the sign of Magnesia both for its dynamism and ergonomics. Thus, the grip is very simple” This is a really fantastic bottle.

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